Katie’s health coaching business has calmness at its center, with a strong message that balance can truly change one’s life. She believes that this kind of positive change is within reach for everyone, and so her branding needed to reflect the calm, centered, intentional energy that she projects.
Her logo includes soothing colors and softly curving lines that suggest the form of interlocking butterflies, who serve as a constant reminder that change – or even complete transformation – is really possible. The circular shape suggests centering and focus, while curved lines that travel toward and away from the center can remind us that our journeys are rarely straight lines.
